What is Genmai Matcha (玄米抹茶)

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What is Genmai Matcha?

What is Genmai Matcha?

 

So, if what you’re looking for in your tea is a sweet hit laced with umami but toned down into an easier-to-drink brew, many green tea aficionados would point you to Genmai Matcha. It’s basically Genmaicha, which is green tea mixed with roasted brown rice puffs, combined with a generous dusting of powdered green tea known as Matcha.

What are Genmai Matcha’s key ingredients?

This tea essentially consists of green tea leaves (typically Sencha), roasted popped brown rice, and fine Matcha powder. The tea leaves and the rice puffs represent the Genmaicha portion of this hybrid tea. We have a lot of articles on the more globally known Matcha, including this one, but here’s a little back story on the lesser-known Genmaicha.

What is Genmaicha?

Genmaicha (玄米茶) or Japanese brown rice green tea is sometimes also called “popcorn tea” because some rice grains pop during roasting, but many regards it as the “people’s tea” due to its lower price. The rice acts as a filler, reducing the cost of the tea. This made it more available to those who had a harder time affording pure green tea back then. Of course, these days, all social classes enjoy drinking Genmaicha. It is particularly popular among those who fast, for religious purposes or otherwise, and those who need a more substantial drink than regular tea to tide them over until the next meal.

Genmaicha comes with a fascinating little legend about a samurai warlord in Hakone and his servant named Genmai. One day, while Genmai was pouring green tea for his master, several grains of roasted rice fell from his sleeve into the teacup. Enraged that his tea was “ruined,” the samurai drew his sword and decapitated his poor servant. But when he took a sip of the tea, he discovered that it actually had a pleasant taste. Furthermore, he found that the transformation had given his drink a superior flavor. He instantly felt remorse for his cruelty and ordered the new tea to be served to him every morning in memory of his late servant, after whom the serendipitous blend was also named.

Of course, “genmai” (玄米) is, in fact, the name for unpolished brown rice. Its husks have been removed, but its bran and germ remain intact. That means that “genmaicha” literally means brown rice (genmai) tea (cha). In reality, Genmaicha is rooted deep in Japanese peasant history, dating back to when tea was considered a luxury. To make such an expensive commodity last longer, Japanese peasants used to mix roasted rice with their tea leaves.

What happens when you add Matcha to Genmaicha?

Genmaicha has a very distinctive flavor – warm, full, and nutty. The Japanese also drink it to settle the stomach. In addition, it has a light yellow color with a mild flavor combination of toasted rice and grassy notes from the green tea. Meanwhile, Matcha contributes a creamy sweetness that’s laced with umami. All these flavor profiles combine to create a popular comfort drink. Typically called Matcha-iri Genmaicha, it is often enjoyed as part of an after-school snack by Japanese children, a pre-bedtime relaxing drink, and a cozy beverage during the cold months.

The health benefits of green tea are normally more well-known. You can read all about them here. With Genmaicha Matcha, you can expect the same, plus those derived from genmai, which has a significant amount of vitamins B1, B2, and E, as well as fiber and iron. It is also said to contain an element that stimulates the metabolism, helps reduce signs of aging, and improves hair and skin health.

What is Genmaicha (玄米茶)

How can an experience with Genmai Matcha be described?

When asked about the Genmai Matcha experience, some tea connoisseurs said that Genmai Matcha looked like puffed brown rice and young tea leaves dusted with lime green powder before brewing. It also smelled like wasabi peas and dried seaweed snacks. As a drink, it had the color of kiwi flesh at first infusion. The smell also took on the aroma of burnt sweetcorn glazed with soy. Mouthfeel was medium-bodied and quite refreshing. The taste was similar to rice crackers with soy sauce and freshly cut green grass. Overall, Genmai Matcha provides a mild and refreshing drink.

How is Genmai Matcha prepared to drink?

Genmai Matcha is considered an easy tea for brewing. General steeping directions recommend a teaspoon of tea for eight ounces of water, which should be steeped at 80 to 85 degrees Celsius or 176 to 185 degrees Fahrenheit for three to five minutes. However, some prefer a lighter tea and simply steep for just a minute. While customarily enjoyed as a warm drink, Genmai Matcha also makes a delightful cold drink.

Final Thoughts

Genmai Matcha is a celebrated Japanese tea drink that presents a great color, flavor, and texture balance. It delivers a hearty brew that can be drunk with a meal or on its own at any time of the day or year.

 

Genmai Matcha — Frequently Asked Questions

What is Genmai Matcha?

Genmai Matcha is a Japanese green tea that combines Genmaicha — a blend of Sencha leaves and roasted brown rice — with a generous dusting of fine Matcha powder. The full name in Japanese is Matcha-iri Genmaicha, meaning "Genmaicha with added Matcha." The cup brings together the nutty, toasted flavor of Genmaicha and the creamy, sweet umami of Matcha, producing a comfort tea that is more approachable than straight Matcha and richer than plain Genmaicha.

WHAT IS GENMAICHA (玄米茶)
WHAT IS GENMAICHA (玄米茶)
What is Matcha (抹茶)
What is Matcha (抹茶)

What are the ingredients in Genmai Matcha?

Genmai Matcha consists of three components: green tea leaves (typically Sencha), roasted popped brown rice, and fine Matcha powder. The Sencha leaves and the roasted rice make up the Genmaicha portion. The Matcha powder is dusted over the top, where it dissolves into the brew when hot water is poured. The proportions vary by producer, but a 1:1 ratio of leaves to rice is common, with the Matcha added on top.

Japanese Genmai Matcha Tea – Shizuoka Sencha & Rice Genmai Matcha $35.00
WHAT IS GENMAICHA (玄米茶)
WHAT IS GENMAICHA (玄米茶)

What does Genmai Matcha taste like?

Genmai Matcha opens with a warm, nutty aroma from the roasted brown rice — closer to popped corn than to traditional green tea. The first sip carries the toasted grain flavor of Genmaicha, then the Matcha adds a creamy sweetness with a soft umami undertone. The brewed cup is a light kiwi green that turns slightly milky as the Matcha disperses. Many drinkers describe the experience as a comfort drink — easy to enjoy in the evening or paired with simple snacks.

Japanese Genmai Matcha Tea – Shizuoka Sencha & Rice Genmai Matcha $35.00

When is the best time to drink Genmai Matcha?

Genmai Matcha is popular as an after-school snack tea among Japanese children, a pre-bedtime drink because of its low astringency, and a cold-weather comfort tea. The roasted brown rice gives it a warming quality that pairs well with rice dishes, baked goods, and mild desserts. The Matcha portion adds a small caffeine kick without being overwhelming — substantial enough for an afternoon pick-me-up, gentle enough to drink before sleep.

Japanese Genmai Matcha Tea – Shizuoka Sencha & Rice Genmai Matcha $35.00

What are the health benefits of Genmai Matcha?

Genmai Matcha combines the antioxidants and L-theanine of green tea with the additional nutrients in the roasted brown rice. The genmai contributes vitamins B1, B2, and E, along with fiber and iron. The Matcha portion delivers concentrated catechins and chlorophyll — substances associated with supporting metabolism and antioxidant defense. The cup is sometimes described as a stomach-settling drink, particularly when consumed warm after a meal.

What is Matcha (抹茶)
What is Matcha (抹茶)

Related products

1 review

Organic Genmai Matcha

$59.00

Organic Genmai Matcha is a balanced blend of organic Sencha, toasted brown rice, and premium Matcha powder. This Japanese tea offers a nutty aroma, a rich green hue, and a smooth, comforting taste. Certified by JAS, it combines the wholesome depth of Genmai with the vibrant freshness of Matcha, making it a refreshing and nourishing choice for both everyday enjoyment and mindful tea rituals.

Genmai Matcha

Genmai Matcha is a very tasty combination of Sencha, Genmai (toasted brown rice) and Matcha (high-quality tea leaf powder). The Genmai gives the Sencha tea a wholesome, nut-like flavor. The Matcha gives it a deep green color and very pleasing aroma.


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About the author

Kei Nishida

Kei Nishida

Author, CEO Dream of Japan

info@japanesegreenteain.com

Certification: PMP, BS in Computer Science

Education: Western Washington University

Kei Nishida is a Japanese green tea connoisseur, writer, and the current steward of ShizuokaTea.com and Green Tea Merchant.

ShizuokaTea.com was originally founded by Kent Roy Rhoads, a pioneer of online Japanese green tea sales who helped introduce authentic teas from Shizuoka and Kagoshima to customers around the world. Kei and the Dream of Japan team continue to honor Kent’s legacy by preserving the same commitment to high-quality Japanese tea, reliable service, and long-standing relationships with tea producers in Japan.

In 2020, Dream of Japan acquired ShizuokaTea.com, KagoshimaTea.com, and Green Tea Merchant, with the goal of continuing Kent’s work while bringing renewed care, storytelling, and tea education to a new generation of tea lovers.

Today, the ShizuokaTea.com blog, also known as the Green Tea Merchant Blog, is especially focused on helping wholesale buyers, cafés, restaurants, retailers, and tea-related businesses make informed decisions when sourcing Japanese tea. Building on Green Tea Merchant’s decades-long history of serving wholesale customers, the goal is to make this blog one of the best online resources for companies buying tea—offering practical guidance, product knowledge, sourcing insights, and educational content rooted in real experience.

Kei’s mission is to share the depth, beauty, and tradition of Japanese tea with the world while supporting businesses that want to serve authentic Japanese tea with confidence.

Matcha Tea

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