How to Import Organic Japanese Tea to EU countries

Posted by Kei Nishida on

How to Import Organic Japanese Tea to EU countries

 

The world has become a global village, and you can find local flavors around the world. Exporters and importers consider various factors to make this possible.  It includes proper quality checks throughout the manufacturing and labeling process and obtaining certification for export to different countries. Importers and exporters comply with the quality guidelines and certifications of other countries to offer the flavor of their land.

Like other edible organic products, Japanese Tea has also gained popularity globally. Importers from around the world, including Europe (EU) and the United States of America (USA), wish to import Japanese Tea to meet the demand. It is possible to import organic Tea without much hassle, but every country or region has its set of rules and regulations to be eligible for import to that area. If you are willing to import Japanese Tea to EU countries, you will require certification from the authorized bodies.

Why do you need certification to import organic Tea from Japan to the EU?

A certificate is needed not only when importing products from Japan but also other parts of the world. Whether you are willing to import products to the EU from the USA, UK, Asia, or anywhere else, you will need permission. The import certificate acts as the permission letter for import and enables you to sell Japanese Organic Tea in the EU.

How Organic Certification of Japanese Tea Works - JAS, USDA, and EU Certification

If you are wondering what’s the need for a certificate in the EU when you are already certified Organic in Japan, here’s why. When you get certification in a country, the authorized person of the committee ensures your production and quality standards as per that country. However, the quality standards for labeling “Organic” are not the same in every country. So, other regions require you to get the relevant certification to import organic from Japan or others.

Does JONA work in Europe?

Japan Organic & Natural Foods Association (JONA) provides certification to organic products, including organic Tea. The certification is labeled “Organic” under Japanese Agricultural Standards (JAS) by the Minister of Agriculture, Forestry and Fisheries, Japan. If a product has the Organic seal of JAS, you can sell it all over Japan and be considered quality Tea.

Japan has equivalency agreements with countries like the USA and EU, and you can sell JAS-certified organic products in those regions. JONA certification by JAS is equal to the USDA (US Department of Agriculture) stamp on products and is fit to be sold as an organic product in the USA. However, you will need a certificate from a third party in Europe such as TRACES to import organic Tea to the EU. It is to make sure that your standards of “Organic” comply with the standards of Organic produce in Europe. Each shipment of organic Tea imported to the EU must have a copy of the certificate to enter the country and be allowed for selling.

Who provides the certification for importing tea in the EU?

The electronic certificate of Inspection (e-CoI) is issued by TRACES (Trade Control and Expert System) to ensure the product’s quality and prevent fraud. The certification can either be initiated by the importer, exporter, or by a control body of the exporter and issued by a control body recognized by the EU. Let’s tell you about TRACES in detail.

What are TRACES?

TRACES is one of Europe’s digital future elements and intends to change the dynamics of how certification works in Europe. The Trade Control and Expert System is responsible for monitoring and issuing certification of imports to the EU from various parts of the world.

It lessens the burden and time of approval by speeding up the exchange of information between related regulatory bodies and the importers. It also contributes to the evaluation and detection of fake certificates generated to import organic products to Europe. The timely detection of a fake certificate saves people from consuming substandard products that do not come up to the import standards of the EU.

TRACES is well-equipped with statistical tools to carry out the necessary function efficiently. With proper use of these tools, it can monitor and regulate exports and imports to the EU and intra-union trade. It also keeps updated with the rejected consignments to find the underlying cause and take strict action against it. To get the electronic certificate of Inspection (e-CoI), you have to create an account on TRACES and fill the form with accurate information.

What is a Certificate of Inspection (CoI)?

The certification of Inspection (CoI) is issued by a regulatory body such as TRACES and enables you to import products hassle-free to the EU. Before we tell you how the process works, let’s inform you of a few factors that you must consider while applying.

  • The exporters (and producers) and importers (and consignees) have to be registered with a control authority.
  • The importer, exporter, or control authority must initiate (apply for) the certificate.
  • The certification of Inspection has to accompany all the consignments that enter the EU.

How to get the Certification of Inspection?

Obtaining the Certification of Inspection for importing Japanese Tea in the EU is quite simple as it allows you to carry out the process at the convenience of your home online, without having to go to the office. If you have created a TRACES account, you can quickly initiate your CoI.

  • Log into your TRACES account.
  • Click on “Certificates” in the top left corner and choose “CoI.”
  • Select “Create new COI.”
  • The next step is to add a commodity. You can either add one yourself or select one from the list present on the website.
  • Click “Done” when you have added the commodities.
  • Now you will come across the Certificate of Inspection for importing products from Organic production into the European Union.
  • This is not the last step, as you have to fill a few more spaces on the website.
  • Firstly you have to add the name of the Issuing body. When you put in the title, a list drops down with corresponding details. Choose the right one carefully.
  • The next box is filled automatically depending on the name of the authority body you have added.
  • Now, you have to mention the exporter’s name in the 4th box. The 3rd box will fill automatically with the registration number.
  • Once you mention the exporter’s name, a list drops down to select the exporter you want to add.
  • When you are done with edits, run an “Advanced” search that you can find on the left side of the screen.
  • Also, search for the operator’s name so you can add one to the system.
  • You can add details of the operator and “save” the data.
  • The CoI will validate this operator before issuing the CoI.
  • Now add the remaining details like the country of origin.
  • Add the total consignment wait inbox no 16.
  • After filling all 19 boxes, Submit the Certificate of Inspection.

Once the data is submitted, you can print your certificate in any language of your choice. You can print the certificate in more than one language simultaneously.

Who else can certify Japanese Tea as Organic in the EU?

Other than governmental bodies, some other authorities are authorized to label products as “Organic” that are to be imported to the EU. One such authorized body is Ecocert. The Ecocert Organic Standard (EOS) is equivalent to the European standards, allowing them to provide Organic certification to countries outside Europe. Ecocert is present in over 130 countries, and their worldwide presence makes them accepted and reliable.

FAQs

How to create your account on TRACES?

  1. Visit the TRACES website.
  2. Click on “Create an Account.”
  3. Enter all important details along with the code received in the email.

How to print the CoI?

You can see the “Preview PDF” button on the screen when you submit your CoI initiation request. Click on the three dots next to “Preview PDF” and select the language from the list of available languages. Print the certificate in multiple languages at once.

How do I know the CoI number?

You can find the CoI number on the top of the screen when you submit the initiation form online.

How to apply in TRACES if you don’t know English?

Many people in Japan do not know English, and it often comes as a question to anyone looking for international certification. However, TRACES offers services in 34 languages, including 23 official languages of the EU. You can connect to TRACES anytime, any day without any charges, and communicate in the language of your choice.

Which countries other than Japan have equivalency agreements with the EU?

You can import products to the EU from any of these countries after obtaining an import certificate.

  • Argentina
  • Australia
  • Canada
  • Chile
  • Costa Rica
  • India
  • Israel
  • Japan
  • Tunisia
  • Republic of Korea
  • New Zealand
  • Switzerland
  • United States of America

Key Takeaway

If you are looking to import Japanese Organic Tea to the EU, it must be certified Organic by the government or another authorizing body. Visit the TRACES website to enter all corresponding details to initiate your certificate and get it quickly. However, you can also opt for an authorizing body that can do the processing on your behalf and provide you with the certificate to send along your consignment. Either way, having the CoI is vital for importing Organic Japanese to the EU.

Shading of green tea

Need Assistance on Japanese Tea Importation?

This shipping and importation of Japanese tea in your country have been a long-standing service that we offer. Therefore, if you are interested in Japanese Tea importation either as a business or you simply want to have a taste of quality, authentic Japanese tea, you may contact us through this website, and we are more than happy to assist you. Click here to contact Green Tea Merchant.

Importing Organic Japanese Tea to EU — Frequently Asked Questions

Why do I need certification to import organic tea to the EU?

Each country defines "organic" through its own standards. While JAS (Japan Agricultural Standards) certifies your tea as organic within Japan, the EU requires verification that your production meets its own organic-labeling standards. This is why an additional certificate from a recognized EU body is required for each shipment entering EU territory — it confirms that the Japanese product complies with EU organic regulations and can be legally sold in EU member states under the "organic" label.

What is ECOCERT for Tea Importing?
What is ECOCERT for Tea Importing?
How to Source Organic Green Tea from Japan
How to Source Organic Green Tea from Japan

Does JONA certification work in Europe?

JONA (Japan Organic and Natural Foods Association) provides Japan Agricultural Standards (JAS) certification — the official organic label within Japan. JAS is recognized as equivalent to USDA in the United States, so JONA-certified tea can be sold as organic in the U.S. without additional certification. However, in Europe, JONA-certified tea is not automatically recognized — the EU requires a separate certificate issued by a TRACES-registered control body to bring organic tea across EU borders.

What is the Certificate of Inspection (CoI) for EU tea imports?

The electronic Certificate of Inspection (e-CoI) is the official document issued through the EU's TRACES system that confirms the imported Japanese tea complies with EU food and organic standards. Each shipment must have its own CoI, which can be initiated by the importer, the exporter, or by a control body recognized by the EU. The CoI verifies the product's quality, prevents fraudulent certification, and is required at the border for the tea to enter the EU market legally.

What is COI? – Does COI suffice as organic certification for your organic Japanese Tea?
What is COI? – Does COI suffice as organic certification for your organic Japanese Tea?
What Is TRACES for Tea Importing?
What Is TRACES for Tea Importing?

What is TRACES and how does it help with EU tea imports?

TRACES (Trade Control and Expert System) is the EU's centralized digital platform for monitoring and certifying food imports. It speeds up the exchange of information between importers and regulatory bodies, shortens approval times, and reduces fraud by enabling rapid verification of certificates. Since October 2017, TRACES has been the only accepted channel for the Certificate of Inspection — paper certificates are no longer valid. For Japanese tea importers, TRACES is the gateway to EU market access.

What Is TRACES for Tea Importing?
What Is TRACES for Tea Importing?

Who can initiate the EU import certification?

The certification process can be initiated by the importer, the exporter, or by a control body recognized by the EU acting on behalf of either party. All three options lead to the same end result — an electronic CoI issued through TRACES. The choice usually depends on which party has more existing relationships with EU regulatory bodies. Importers based in EU countries often handle their own certification; exporters from Japan often rely on a recognized control body to streamline the process.

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About the author

Kei Nishida

Kei Nishida

Author, CEO Dream of Japan

info@japanesegreenteain.com

Certification: PMP, BS in Computer Science

Education: Western Washington University

Kei Nishida is a Japanese green tea connoisseur, writer, and the current steward of ShizuokaTea.com and Green Tea Merchant.

ShizuokaTea.com was originally founded by Kent Roy Rhoads, a pioneer of online Japanese green tea sales who helped introduce authentic teas from Shizuoka and Kagoshima to customers around the world. Kei and the Dream of Japan team continue to honor Kent’s legacy by preserving the same commitment to high-quality Japanese tea, reliable service, and long-standing relationships with tea producers in Japan.

In 2020, Dream of Japan acquired ShizuokaTea.com, KagoshimaTea.com, and Green Tea Merchant, with the goal of continuing Kent’s work while bringing renewed care, storytelling, and tea education to a new generation of tea lovers.

Today, the ShizuokaTea.com blog, also known as the Green Tea Merchant Blog, is especially focused on helping wholesale buyers, cafés, restaurants, retailers, and tea-related businesses make informed decisions when sourcing Japanese tea. Building on Green Tea Merchant’s decades-long history of serving wholesale customers, the goal is to make this blog one of the best online resources for companies buying tea—offering practical guidance, product knowledge, sourcing insights, and educational content rooted in real experience.

Kei’s mission is to share the depth, beauty, and tradition of Japanese tea with the world while supporting businesses that want to serve authentic Japanese tea with confidence.

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