How to Import Organic Japanese Tea to the Netherlands?

Posted by Green Tea Merchant Team on

How to Import Organic Japanese Tea to the Netherlands?

 

The people of the Netherlands are the utmost fans of tea, and not even a single day goes by when they don’t drink tea. Their love for tea can be calculated by the fact that about 3.5 liters are getting consumed by the people. That means that the people of the Netherlands consume about 3 cups of tea each day. Talking about a year, this number goes higher than 100 liters per day. Now, you know how competitive the tea market of the Netherlands is. So, how can you inculcate yourself in this market? It’s simple. Get your hands on organic Japanese tea.

Out of all the teas present in the world, why should you go with Organic Japanese Tea?

Organic Japanese tea provides you with the taste and flavor that you can’t find anywhere else. Japanese tea has been produced since the 8th century, and it has been winning the hearts of the people since then. There aren’t very many varieties available for Japanese tea, and that is why each cup of this tea is quite specialized and rich in flavor.

The main reason behind its massive success is its manufacturing process. In this process, all the tea leaves are passed through an oxidation stage where these leaves are steamed to retain the color and flavor. As we said earlier, the tea market of the Netherlands is quite competitive. Thus, if you want to give neck-to-neck competition to each one of the teas, you need to start importing organic Japanese tea to the Netherlands. But, how can you do that?

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How to import organic Japanese tea to the Netherlands?

If you want to freely trade goods in the Dutch market, you will need to follow certain rules and regulations. The first thing you need to make sure of is whether your imported goods are protected or not. This means that you need to assure that the product you’re going to introduce in the Dutch market has been made subject to copyright, design, and trademark laws. In the case of organic Japanese tea, this product is manufactured outside the country, which means that you will have to check the trademark and design.

The next thing you need to do is make sure that your imported products comply with the Commodities Act (Warenwet) of the Netherlands. This act provides the basic rules on the fairness of trade, product safety, public health, etc.

All the goods that pass the requirements of the EU are also allowed to enter the Netherlands. However, the Dutch customs officials may check the safety and health jurisdictions on the import of organic Japanese tea. Also, if the product passes the EU requirements, it will get a CE (Conformitè Europëenne) Marking. Then, comes the point where you will declare your goods to the customs officials of the Netherlands.

Now, if you’re ordering a large number of goods, you’ll need to present the certificate of origin along with a couple of other important documents to the customs officials of the country. Other than the documents, you will also need to pay all the import duties and taxes incurred on your imported goods.

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Customs or Import Duty Tax in the Netherlands

The import duty tax is applied to the total cost of your imported goods along with shipment and insurance costs.

Let’s see how much taxes apply to the import of organic Japanese tea to the Netherlands.

Business Number Registration

In the Netherlands, a business number is a set of unique numbers that are also referred to as KvK nummer. This number can prove to be extremely helpful when it comes to tax deductions on your investments and other business goals. This number must be written on all the outgoing posts and invoices.

Once your business is up and running in the country, you need to register it with the Dutch Chamber of Commerce also known asKvK (Kamer van Koophandel) in the native language. The entire process of registration will take up to a week. You will need to provide a name for your new business along with a thorough description of all your business activities.

There are several legal forms of Dutch businesses that you can choose from.

In the case of unincorporated business structures, you can choose any of the following:

  • Sole trader/One person business (Eenmanszaak)
  • Professional/Commercial partnership (Maatschap)
  • General Partnership (VOF – Vennootschap onder firma)
  • Limited Partnership (CV – Commanditaire vennootschap)

In the case of incorporated business structures, you can choose any of the following:

  • Private Limited Company (BV – Besloten vennootschap )
  • Cooperatives and Mutual Insurance Societies (Coöperatie en onderlinge waarborgmaatschappij)
  • Association (Vereniging)
  • Public Limited Company (NV – Naamloze vennootschap)
  • Foundation (Stichting)

No matter which business structure you go for, you will be able to receive all kinds of perks. Once you get registered yourself with the Chamber, it is now time to register your business with the Dutch Tax Office (Belastingdienst). This will enable you to get VAT deductions as soon as possible.

FAQs

Which documents should be presented to the customs officials of the Netherlands at the time of arrival of goods?

All the shipments to the Netherlands must contain at least one copy of:

  • Commercial invoice
  • Bill of lading (or airway bill)

How to calculate the duty tax on your imported goods?

In order to calculate the import duty tax, you need to know the HS-CODE of the product. The HS-CODE for tea is 63-2-93-90-0.

Now, imagine you import organic Japanese tea in bulk. The total cost of the products comes out to be €15,000 with the insurance cost of €7,000. Now, this amount is so much more than the threshold value. So, all the taxes will be applied—first, the general duty tax, which is 12% of the total value of the goods. The value of the general duty tax on the total value of goods comes out to be 0.12 x 22,000 = €2,640. Second, the average duty tax, which is 20% of the total value of the goods. Calculating the average duty tax, we get 0.2 x 22,000 = €4,400. The total amount that you will pay to the government of the Netherlands will be €22,000 + €2,640 + €4,400 = €29,040.

Also, 21% VAT applies to the total cost of goods.

What is the process of registering your business in the Netherlands?

When it comes to registering your business in the Netherlands, you need to do the following things.

  1. You need to fill a registration form for KvK. This form is available in both languages, Dutch and English. You will need to enter the chosen form of your business structure along with several other details. Once the form is completed, you can print it out. However, if you can fluently read and write in Dutch, you can fill the KvK online registration form (inschrijven bij de KvK). You will need to fill out all the details regarding your “cooperation or enterprise” in Dutch.
  2. Once you’re done with your form, you need to book an appointment to visit the nearest KvK branch. You can do this from the appointment page on the website.
  3. At the time of your appointment, don’t forget to take these essentials with you:
  4. Your fully-completed registration form
  5. A payment of about 50 euros
  6. Valid ID (it can be your Dutch driving license, passport, or residence permit)
  7. Your contact details and business address
  8. A rental contract (if your new business isn’t in the same location as your home)

Conclusion

Although there has been tough competition going on in the Dutch tea market, you can still shoot your shot and succeed. But, this would only be possible if you enter the market with a hot cup of organic Japanese tea. This tea has the perfect balance of taste, beauty, and flavor that will certainly leave everyone spell-bound.

Organic Japanese tea will become one of the most sought-after teas in the entire Dutch market. So, it’s high time that you should start importing organic Japanese tea to the Netherlands. But, if you want to freely sell and consume this tea, make sure you follow all the rules and regulations portrayed by the Dutch government.

Need Assistance on Japanese Tea Importation?

This shipping and importation of Japanese tea in your country have been a long-standing service that we offer. Therefore, if you are interested in Japanese Tea importation either as a business or you simply want to have a taste of quality, authentic Japanese tea, you may contact us through this website, and we are more than happy to assist you. Click here to contact Green Tea Merchant.

Importing Organic Japanese Tea to Netherlands — FAQ

How big is the Dutch tea market?

The Netherlands has one of Europe's highest per-capita tea consumption rates. Annual tea consumption averages around 100 liters per person — translating to roughly three cups per day. This makes the Dutch tea market highly competitive, with established local distributors and brands already present. New importers entering the market with premium Japanese tea face a discerning consumer base that recognizes quality and is willing to pay for distinctive products — but the competition is genuine.

What is the Commodities Act (Warenwet)?

The Commodities Act, known in Dutch as Warenwet, is the legal framework that governs food and goods sold in the Netherlands. It sets basic rules covering trade fairness, product safety, public health, and labeling. For tea importers, compliance with Warenwet is non-negotiable — any imported product must meet its provisions, in addition to EU-wide food safety regulations. Goods that pass EU requirements automatically qualify under most Warenwet provisions, but Dutch customs may still conduct additional safety and health checks at the border.

How to Import Organic Japanese Tea to EU countries
How to Import Organic Japanese Tea to EU countries

What is CE Marking for tea imports?

CE Marking (Conformité Européenne) is the EU-wide certification that a product complies with all relevant European safety, health, and environmental requirements. Once Japanese organic tea passes EU requirements, it receives CE Marking and is then allowed to enter any EU member state, including the Netherlands. The marking is essentially a passport that confirms the product is safe to sell within the European single market.

What is ECOCERT for Tea Importing?
What is ECOCERT for Tea Importing?

What is the KvK nummer in the Netherlands?

The KvK nummer (Kamer van Koophandel number) is a unique business identification number assigned by the Dutch Chamber of Commerce. For tea importers, the KvK nummer is required for tax deductions on imported goods, for customs filings, and for general business operations in the Netherlands. Before importing, register your business with the Dutch Chamber of Commerce to obtain the KvK nummer — this is the foundational step that enables all subsequent import-related paperwork.

What import duties apply to tea in the Netherlands?

Import duty in the Netherlands is calculated on the total cost of the imported goods, including shipment and insurance costs. For organic Japanese tea, the duty rate depends on tea type, packaging, and shipment volume — generally falling within the relatively modest agricultural-product tariff categories. Beyond import duty, VAT and any applicable preferential rates under EU-Japan trade agreements affect the final landed cost. Importers should consult the current Dutch tariff schedule for tea before committing to a shipment quantity.

How Importing Japanese Tea Customs Duty Works
How Importing Japanese Tea Customs Duty Works

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About the author

Kei Nishida

Kei Nishida

Author, CEO Dream of Japan

info@japanesegreenteain.com

Certification: PMP, BS in Computer Science

Education: Western Washington University

Kei Nishida is a Japanese green tea connoisseur, writer, and the current steward of ShizuokaTea.com and Green Tea Merchant.

ShizuokaTea.com was originally founded by Kent Roy Rhoads, a pioneer of online Japanese green tea sales who helped introduce authentic teas from Shizuoka and Kagoshima to customers around the world. Kei and the Dream of Japan team continue to honor Kent’s legacy by preserving the same commitment to high-quality Japanese tea, reliable service, and long-standing relationships with tea producers in Japan.

In 2020, Dream of Japan acquired ShizuokaTea.com, KagoshimaTea.com, and Green Tea Merchant, with the goal of continuing Kent’s work while bringing renewed care, storytelling, and tea education to a new generation of tea lovers.

Today, the ShizuokaTea.com blog, also known as the Green Tea Merchant Blog, is especially focused on helping wholesale buyers, cafés, restaurants, retailers, and tea-related businesses make informed decisions when sourcing Japanese tea. Building on Green Tea Merchant’s decades-long history of serving wholesale customers, the goal is to make this blog one of the best online resources for companies buying tea—offering practical guidance, product knowledge, sourcing insights, and educational content rooted in real experience.

Kei’s mission is to share the depth, beauty, and tradition of Japanese tea with the world while supporting businesses that want to serve authentic Japanese tea with confidence.

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