How to Import Organic Japanese Tea to Switzerland

Posted by Green Tea Merchant Team on

How to Import Organic Japanese Tea to Switzerland

 

On the surface, it may seem like Switzerland is a caffeine-consuming hub, but in reality, Switzerland can be considered a “paradise for tea lovers.” Switzerland not only imports tea but also grows it in various regions. So, as the people of Switzerland are diverting more toward tea, the tea market Switzerland is quite booming at this point. Thus, if you want to become a part of this market, you need to bring something extraordinary to the table, and that can be organic Japanese tea.

Why should Japanese tea be your first choice?

The production of Japanese tea dates back to the 8th century, and since then, it has secured a permanent place in the hearts of people. About 80% of the Japanese people drink this tea daily, while approximately 90% of the people consume this drink once or twice a week. That is why Japanese tea has become one of the most consumed beverages in the entire world.

Japanese tea should be your first choice because of its unique flavors and taste. The main reason behind such a rich flavor is that its manufacturing process is quite different from others. The leaves of the tea are steamed first to retain their herbaceous flavor and color. In this way, they not only taste amazing, but their sight takes your breath away as well. So, get your hands on one of the finest teas in the world and get your business working in Switzerland, but how can you do that?

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How to import organic Japanese tea to Switzerland?

Every country has some import regulations that need to be followed in order to import goods into the country, and so does Switzerland. The requirements needed to import goods depend upon the type of product you’d like to import. In this case, we are only going to focus on the requirements needed to import tea to Switzerland.

Under a certain principle of Switzerland, known as the Cassis de Dijon principle, all the products that can be legally imported into the EU or European Economic Area (EEA) can also be imported to Switzerland. Similarly, the products that fall under Switzerland’s Mutual Recognition Agreement (MRA) with the EU. As tea comes within both of these regulations, it can be safely imported into Switzerland.

However, to successfully allow your tea to enter into the country and to sell it in Switzerland freely, you’ll need to gather a general import permit (GIP). This import permit will be generated by the Federal Office of Agriculture (FOAG). These permits are non-transferable, and they are valid for as long as you want them to be. Acquiring an import permit doesn’t have any fees. To know the tariff quota on tea, you need to get this permit because it is a prerequisite that makes you eligible to get the tariff quota. The Food Safety and Veterinary Office (FSVO) enforces some Swiss food regulations that must be complied with in order to import tea into the country. 

The next thing you need to make sure is that you’ve declared your import to the Federal Customs Administration (FCA) via the online or written form. There are some other documents that you’ll need to present to the Customs office in order for them to allow your goods to enter into the country. (Please see the FAQ section to know the kind of documents)

Once you’ve provided all the necessary documents and information, you will be able to get your hands on your organic Japanese tea. The customs regulations will inspect your product, and if it passes the mark, you’ll be free to consume and sell it in the Switzerland tea market.

Business Number Registration in Switzerland

The Business Identification Number (UID – Unternehmens-Identifikationsnummer) is a unique number that is given to a legal business entity in Switzerland. This number enables a company to exchange valuable information and data with the Swiss administration along with the rest of the business community. The Swiss Commercial Register provides you with your UID. It also provides you with your VAT registration number through which you can import products into the country. Several business entities need to register for UID, and these are:

  • A legal business entity that is registered in the Swiss Commercial Register
  • A legal business entity that needs to clear VAT
  • Individuals who are registered in the cantonal lawyer register
  • Foreign companies that operate an office in Switzerland
  • Individuals who are self-employed
  • Public Law Institutions
  • Simple partnerships
  • Associations
  • Public Administration Units

Now, there are two kinds of company ownerships in Switzerland:

  • Joint-stock Company – AG
  • Limited Liability Company – GmbH

Each enterprise receives a different and unique UID, and this number is kept by the Federal Statistical Office to identify your business or a company. A UID is important because it helps you in accessing banking services, free trade, registering for cryptocurrency exchange, and much more. It will take about two to three weeks till you get your UID.

FAQs

What documents are required to present to the customs regulations of Switzerland?

A total of five documents are required to be presented to the customs regulations of Switzerland along with your products. These are:

  • Invoices
  • Certificates/Authorizations
  • Analysis Certificates
  • Certificates of Origin
  • Official confirmations

Are there any labeling and marking requirements to import goods into the country?

Switzerland has extremely strict labeling and marking requirements. All the ingredients need to be clearly stated on the packaging of the products. Other than this, the products must also write the name of the country of production along with the origin of ingredients.

What kind of taxes are imposed on importing goods to Switzerland?

No duty rate is imposed on importing tea to Switzerland. However, lower tariff rates are imposed, which is 4.1% on tea. Apart from that, VAT is applied to the total value of the goods. The standard VAT is 7.7% in Switzerland. However, if you import organic Japanese tea worth less than CHF 300, no VAT will be applicable, and if it is more than the given value, you’ll need to pay 7.7% VAT to the Swiss government.

What are the main requirements for registering a company in Switzerland?

In order to register your company in Switzerland and get a UID, you need to provide the following details:

  • The name of the company (it should be unique, and no other business should have that name)
  • The director of the company (a legal resident or a citizen of Switzerland)
  • Minimal number of the founders of the company (in the case of partnerships, the number should be two)
  • Charter Capital (if you go with AG, you’ll need to deposit 50,000 to 100,000 CHF in the registered bank of Switzerland, and if you go with GmbH, you’ll need to deposit about 20,000 CHF)

Conclusion

Switzerland has remained famous for its exotic tourist spots and the beauty of its cities, but now, it is also coming forward as a tea hub. Now, this hub always demands something new, which means that if you want to make your mark, you’ll need to deliver something that will leave everyone appalled. Organic Japanese tea has the capability to leave this kind of effect. It has the perfect balance of flavor, richness, beauty, and color that every person looks for. Therefore, this is the right time to start importing organic Japanese tea to Switzerland but in order to do that, make sure you follow all the import rules and regulations of Switzerland.

Importing Organic Japanese Tea to Switzerland — FAQ

What is the Cassis de Dijon principle?

The Cassis de Dijon principle is a Swiss regulatory framework that allows any product legally imported into the European Union or the European Economic Area (EEA) to also be imported into Switzerland. The principle simplifies trade for Swiss importers because it leverages existing EU compliance rather than requiring separate Swiss-specific certification. For organic Japanese tea already cleared for the EU market, the Cassis de Dijon principle makes Swiss import substantially smoother.

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What is the Mutual Recognition Agreement (MRA)?

Switzerland's Mutual Recognition Agreement (MRA) with the EU is a separate framework alongside Cassis de Dijon that further facilitates trade. Products that fall under the MRA can be moved between the EU and Switzerland with reduced regulatory friction. Tea falls under both the Cassis de Dijon principle and the MRA, making Swiss import comparatively accessible. Together, the two frameworks mean that the EU certification work an importer has already done largely transfers to Switzerland.

What is the General Import Permit (GIP)?

The General Import Permit (GIP) is the import authorization issued by the Federal Office of Agriculture (FOAG) for tea imports to Switzerland. The permit is non-transferable but valid for as long as the holder wishes to use it — there is no automatic expiration. Acquiring the GIP has no fees. The GIP is a prerequisite for being eligible for tariff quota benefits on tea, which makes it valuable beyond simple authorization.

Who enforces Swiss food regulations on imported tea?

The Food Safety and Veterinary Office (FSVO) enforces Swiss food regulations that apply to imported tea. After obtaining the General Import Permit from FOAG, importers must comply with FSVO's safety and quality requirements. The tea must also be declared to the Federal Customs Administration upon arrival, with the relevant documentation accompanying the shipment. These three Swiss authorities — FOAG, FSVO, and the Federal Customs Administration — together handle the full import lifecycle for organic Japanese tea.

Is Switzerland really a tea market?

Yes — despite Switzerland's reputation as a coffee-consuming country, the tea market has grown substantially. Switzerland not only imports tea but also grows it in various regions, and consumer interest in premium tea has been rising steadily. The combination of high disposable income, an internationally-aware consumer base, and well-established import frameworks makes Switzerland an attractive destination for premium organic Japanese tea — particularly for brands willing to invest in proper certification and marketing.

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About the author

Kei Nishida

Kei Nishida

Author, CEO Dream of Japan

info@japanesegreenteain.com

Certification: PMP, BS in Computer Science

Education: Western Washington University

Kei Nishida is a Japanese green tea connoisseur, writer, and the current steward of ShizuokaTea.com and Green Tea Merchant.

ShizuokaTea.com was originally founded by Kent Roy Rhoads, a pioneer of online Japanese green tea sales who helped introduce authentic teas from Shizuoka and Kagoshima to customers around the world. Kei and the Dream of Japan team continue to honor Kent’s legacy by preserving the same commitment to high-quality Japanese tea, reliable service, and long-standing relationships with tea producers in Japan.

In 2020, Dream of Japan acquired ShizuokaTea.com, KagoshimaTea.com, and Green Tea Merchant, with the goal of continuing Kent’s work while bringing renewed care, storytelling, and tea education to a new generation of tea lovers.

Today, the ShizuokaTea.com blog, also known as the Green Tea Merchant Blog, is especially focused on helping wholesale buyers, cafés, restaurants, retailers, and tea-related businesses make informed decisions when sourcing Japanese tea. Building on Green Tea Merchant’s decades-long history of serving wholesale customers, the goal is to make this blog one of the best online resources for companies buying tea—offering practical guidance, product knowledge, sourcing insights, and educational content rooted in real experience.

Kei’s mission is to share the depth, beauty, and tradition of Japanese tea with the world while supporting businesses that want to serve authentic Japanese tea with confidence.

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